Evaluation 3

Which Media Institution Would I Want To Distribute My Media Product?

A media institution, also known as a media conglomerate or media group,  is a business which owns multiple subsidiaries  within the media world such as BBC who own television stations and radio stations and others as shown below. 

The main media institutions which would probably make my media product the greatest amount of money are called "The Big Six". They are a group of media conglomerates which have over 90% market share between them. They are: Comcast (NBC), Disney, News Corp (Fox), Time Warner (Warner Bros.), National Amusements (CBS) and Viacom (Paramount). In my opinion News Corp, or Fox, would be my preferred distributor because it has a 39% stake in Sky which would get the media product out to as many people as possible, also as a company Fox made over £13.8 billion in revenue which proves they would create the biggest profit for my product.