A "SVOD" is a subscription video on demand service such as Netflix and Amazon Prime Instant Video. Netflix is by far the market leader and it's growth continues to outpace their competitors.
Pros:
To a young film-maker a SVOD is a perfect way to get their films out there without having to go through a big company such as Sony. This can also be less costly for the film maker because they wont have to pay for their film to go into cinemas. You could also create a bidding war for their film if there is a predicted to be popular.
Cons:
However for a film-maker putting their film onto a SVOD wont get them as many views because of the lack of advertising because it will have to compete with millions of other films on the same market and therefore their film could be overlooked. There are also restrictions on creativity because of the ideals of the SVOD for example if you made a film against a certain belief then the SVOD may not buy into that idea and not take on the film.
An independent film called Papadopoulos and Sons had to spend over £800,000 to make the film and they didn't even film 30 days. However the film only made around £400,000 and therefore made a loss. For this reason people are very reluctant to make new films because of the initial cost makes it very hard to make a profit.
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